Have you opened the doors to the Water Bear Marketing Ad Pantry® yet? Like any good pantry, our pantry is filled with all the solutions you need to take your digital marketing over the top.
At Water Bear Marketing, we believe that in today’s world, there is no room for guessing with your advertising dollars. We help our customers get a return on their online advertising dollars and prove the results with our reporting. Our team has managed thousands of online marketing campaigns for retail, industrial, and commercial businesses, such as: agencies, law firms, medical and dental practices, non-profits, plumbing and HVAC companies, construction companies, country clubs, banks and schools.
If you haven’t checked out the Water Bear Marketing Ad Pantry®, you are missing out. We have all the ingredients to cook up the best suited digital marketing campaign for your business. Try one or multiple of our solutions. Check out what we have to offer below.
Websites are the doorstep into your business. Water Bear Marketing builds websites that are optimized for advertising, lead generation, and sales. We build all websites customized to your business’s needs. A quality website is orderly, well-organized, easy to navigate, clear/concise, current in style and layout, functional and fast performing, branded, and motivates the visitor to do business with you. 38% of people will stop engaging with a website if the content or layout is unattractive (Adobe). With our Water Bear Marketing WebsiteDesign solution, we will do the work for you. Our WebsiteDesign experts will turn, perhaps your most valuable asset, your website, into a fully optimized high performing tool for your business to gain new customers.
Water Bear Marketing ensures that you will reach 99% of the places that people search online. We provide tracking of results through phone calls, emails, online sales, and form submissions. Our proprietary technology allows us to proactively make adjustments to our paid search campaigns to drive more leads and sales. Paid search advertising is the most tried and true online advertising method. Ensuring that your paid search campaign focuses on local keywords, demographics, and geographic locations, is key to you accomplishing a successful marketing campaign. Delivering the right message for the right moment to the correct audience improves ad relevance and drives more qualified clicks from your search ads (Water Bear Marketing).
Organic Search (SEO)
Organic Search is a multi-pronged approach to increase your brand’s overall ranking on search engines. At Water Bear Marketing, we start with traditional SEO for your website, we add in authority building, citation building, and reputation management. We are focused on increasing your business’s online ranking, consumer perception, and improving your chances of being found across the Internet with clear and accurate information. Search engines are continuously changing and updating their algorithms. We are the experts for our clients and use the latest search engine optimization recommendations to improve your chances of being found.
Social Media Marketing
Get in front of your potential customers where they are spending most of their time on the Internet, social media. The Water Bear Marketing social media marketing techniques use targeting, like demographics, geography, income, and more, to ensure your message is reaching the right people. There is an increasing need for brands to establish a 2-way conversation with consumers and to connect with them on matters that are most important to them. Genuine engagement and relationship-building are the key factors in creating a healthy customer experience strategy and having a successful social media marketing campaign.
Eliminate ad impression waste and target your ideal customer with GeoIntention®. GeoIntention® is a proprietary Water Bear Marketing banner ad and video solution. With GeoIntention™, we customize your advertising program by using a radius around a physical location, keyword research, your competitive landscape, products or services offered in your industry, and layers of demographic targeting such as age, or gender. Finally, we can add in targeting specific business types (hair salons, grocery stores, real estate offices) where people have visited in the last 30 days. Being where your ideal consumers are and in front of them while they are engaging in the things and hobbies that they enjoy, will allow you to connect and grow with them on an entirely different level. GeoIntention® enables marketers to spotlight specific audiences and seize control of their campaigns.
ReEngage™ is Water Bear Marketing’s proprietary solution that enables customers to communicate with people who have previously engaged with them through online or offline advertising mediums. With our ReEngage™ product offerings, you can communicate with people who have shown interest in your business through one, or all of our ReEngage™ products. 98% of visitors to a website will not immediately convert to a customer on the first visit. Leverage ReEngage™ to stay in front of your ideal customer and to keep them engaged in your business. Keep the conversation moving forward through email, BannerAds, text, social media, and U.S. mail, with ReEngage™.
Don’t let potential leads fall out of your buying funnel. Water Bear Marketing’s chat solution allows your business to communicate with people who are actively engaged on your website. This interaction keeps customers and prospects informed and engaged, warranting additional sales for your business. 50% of consumers say that having a live person answer questions in the middle of a purchasing decision is one of the most important features a brand can offer (Forbes). Consumers are not just looking for a live person over the phone, in fact, 59% of consumers say that they would rather go through additional channels to contact customer service than use their voice to communicate (Business Insider). Our live chat solution is powered by 24-hour support staff to answer your potential customers’ basic questions and help turn them into leads.
Business Listing Management
At Water Bear Marketing, with one tool, you can manage all of your business listing locations on up to 44 different directories, such as: Google my Business, Facebook, Yelp, and Merchant Circle. Stay in control of your business listings and manage and acquire reviews. Let Water Bear Marketing do the work for you. In over 98% of the top media channels, we create a consistent message and brand identity for your business. Search engines have become the yellow pages of our present, and people are looking for your business every day. If your information is missing, incomplete, or inaccurate, you are likely to lose business and customers’ interest. Having a strong business listing management process will help you guarantee success in marketing your local business. With our business listing management tool, we strive to produce increased brand awareness, customer acquisition, reputation, and loyalty while gaining valuable insights into your business.
Visually engage your customers with Water Bear Marketing’s video/OTT advertising product. With our technology, you can reach households and users based on demographics, geography, interests, user profiles, income, and more. You can target down to radius or zip codes or even something like east vs west side or north vs south. Video marketing is basically the new form of TV commercials, but in the space where the majority of your audience is now spending most of their time, online. According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands; more than any other type of content. Videos on landing pages are capable of increasing conversion rates by over 80%, and 80% of users recall a video ad they have seen online in the past month. 90% of customers also say videos help them make buying decisions.
Set a virtual perimeter for any real-world geographic area with Water Bear Marketing’s GeoFencing solution. Display Ads are delivered to consumers who enter the “fence” on 96% of the display networks. GeoFencing is extremely targeted to your ideal audience and is great for short-term events such as trade shows, or sporting events, or locations where your known ideal customers may physically go. Banner ads can help your company advertise in a more attention-grabbing way than other online advertising option. One of the benefits of BannerAds is that, they can be designed and styled and are not limited to text only with character counts. With display ads, you can use graphics, video, audio, and your company’s branding to stand out to users and attract their attention (Think with Google). Banner ads help you create brand awareness in a place where viewers can take immediate action, online.
The Water Bear Marketing Ad Pantry® is filled with solutions for any type of business. We have more than a decade of digital marketing experience. We separate ourselves from our competitors by leveraging proprietary technology that gets smarter over time and tracks phone calls (includes call recording), emails, and website submissions. We provide 24/7 reporting access to prove return on investment. In the reporting, you will be able to see what ads are working, what ads are not working, we will track website form submissions, and most importantly to our clients, call tracking which includes call recording. We report on impressions, clicks, click-through rate, calls, emails, form submissions, keyword reports, and more.
Have you ever worked with an advertising company willing to guarantee their work? Water Bear Marketing stands behind our products and we are willing to put our money where your pocketbook is. If we have not met mutually agreed-upon expectations, we will give you the 7th month of your PaidSearch, ReEngage™, and GeoIntention® campaign, absolutely free.