In baseball, in order to get a home run, the batter must stop at 3 different bases until they finally reach home and score. The same is true in marketing. Only 2% of people who visit your organization’s website, are likely to convert to customers on their first visit. To ensure your organization’s success, you need to ReEngage® prospects to reach home and score with your advertising dollars.
Data suggests, 98% of your visitors won’t buy on their first visit to your website (Inc.). This is a mind-blowing statistic, as you invest so much time and effort into hitting a homer each time you are at bat. Regardless of how out-of-the-park this data seems to be, it’s essential to your organization to reach and convert the prospects who did not become customers on their initial interaction with your business.
Reengaging and staying in front of an audience who has shown interest in your business, is one of the best investments you can make with your advertising dollars. Building brand awareness and reminding prospects that you are there, will keep you at the front of their minds.
Where and how can you ReEngage® your prospects? Each potential customer may have a different communication preference. Being in all those places is important. 72% of customers say that they expect businesses to personalize engagement to their needs (Salesforce). This means, that in order to be successful and engaging to your audience, you need to know where and how they think.
Water Bear Marketing has technology that can reach across multiple platforms and effectively communicate your message to someone who has said they may be interested in doing business with you. With Water Bear Marketing’s ReEngage® product, you can communicate with people who have shown interest in your business through one, or all of our ReEngage® solutions.
ReEngage® is Water Bear Marketing’s proprietary solution that enables customers to communicate with people who have previously engaged with them through online or offline advertising mediums. Keep the conversation moving forward through email, BannerAds, text, social media, and U.S. mail, with ReEngage®.
Don’t be a spectator and remain one among the many in the stands, stand out and in front of your prospects, by reengaging them with ReEngage®. Contact us today for a free consultation and to learn more about how Water Bear Marketing ReEngage® can help you score big with your advertising dollars.