Are you ready to take your business over the top? As with everything in our technology filled world, consumer behavior continues to change, and as a business, you need to keep the pace. It’s always out with the old and in with the new. Video and over-the-top television (OTT) advertising is a newer trend that is taking the marketing world by storm. With video and OTT advertising you can take your business to the next level by reaching your consumers in a different way.
If you asked people on the street if they have a streaming service for viewing content, odds are, most people asked, would say that they do. In fact, 78 out of 100 people would say they do (PwC Consumer Intelligence). Most households subscribe to at least one streaming platform, such as Amazon, Hulu, YouTube, Netflix, and more. These services are known as “over the top” (OTT) because they connect users to TV programming without a cable connection (Marketing Technology Insights).
As consumers continue to “cut the cord” with cable and traditional television services, it has become more difficult for companies to reach them via a television commercial. As a business, this is likely a good thing for you, because TV advertising is one of the more expensive forms of reaching consumers and is very difficult to use to target specific demographics. The pricing for OnlineVideo ads is less than 1/2 of what it is, per rating point, with traditional television advertising. With TV advertising, you can select a time and place you think your ideal audience may be; however, it is really a guessing game and limited to as far as the signal can reach. With the current streaming behaviors, the concept of “prime time” is basically out the window.
It’s crazy to think that our days of sitting at home and waiting for a 4-hour window for cable to be installed, climbing up on the roof to fix the antenna, and having the best part of waking up be Folgers in our cup, may be over. But here we are. Time spent on OTT streaming has seen a 28% growth year over year; with these numbers encompassing more than half of consumers aged 18-49 (Think with Google).
There is no time like the present for you to get in front of this trend and your ideal customers. Water Bear Marketing has your video and OTT advertising needs covered. With Water Bear Marketing’s Video and OTT product, you are able to take targeting to the next level. With Water Bear Marketing, you can reach individuals based on demographics, geography, interests, user profiles, age, income, and location targeting; like east side vs. west side or even target based on radius or zip codes.
Video and OTT services are more affordable, highly targeted, and not subject to the constraints of television advertising. With video and OTT advertising you can take your business to the next level. Contact us for a free consultation and to learn more about how Water Bear Marketing can get you the highest return on investment on advertising in this emerging market.