Advertising Insights

Discover the latest marketing strategies, advertising tips, and industry trends from our team of experts.
How Much can Videos Really Help Your Brand?

How Much can Videos Really Help Your Brand?

We can say this over and over again and then continue to say it; videos are the marketing trend of ...
Social Media Trends

Current Social Media Trends That you Need to Know

If you spend a good portion of your day on social media, you are not alone. Over 55% of the ...
How to Successfully Market Your New Website

How to Successfully Market Your New Website

If you have recently launched a new website, either brand new or an updated site, it will do you no ...
Why it is Important to Claim Your Google My Business Listing

Why it is Important to Claim Your Google Business Profile

The New Year is here, and if you, like many others, have set a New Year’s resolution to grow your ...
What is Cost Per Click

What is Cost Per Click and Why is it Important?

If you are a business who does any type of digital advertising, you have probably heard cost per click (CPC) ...
Buyer’s Journey

Your Customer’s are on an Adventure | Buyer’s Journey

Did you know that your customers are always on an adventurous journey and in search of your business and your ...
Laura Fisher’s One Year Anniversary

Let’s Celebrate Laura Fisher’s One Year Anniversary

You know what they say, “Time flies when you are having fun!” Laura Fisher, VP of PARA Program, joined the ...
Reach People on the go This Holiday Season

Reach People on the go This Holiday Season | It’s Not too Late

It’s not to loo late to get in front of your ideal audience this holiday season and beyond. Out-of-home (OOH) ...
3 Year Anniversary

Year 3 Is in the Books

Today officially marks the end of Water Bear Marketing’s 3rd year as a company. As we venture into year 4, ...
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