Summer is knocking on our door, so we thought it would be a good time for a mid-year check in with Water Bear Marketing’s CEO, Nate Louis. All of us water bears have worked hard over the colder months and are excited to share things we have recently added to Water Bear Marketing, plans for the future, and a little bit about the man behind the ideas. Check it out.
Mid-Year Check in with Water Bear Marketing’s CEO
A Look Behind the Scenes
Our lead water bear is a hard man to pin down, but when we finally got his attention for a few minutes, we thought we had to ask some tough questions. By tough, we mean things about him personally and not just Water Bear Marketing.
Q: Would you say you are more of a morning, afternoon, or evening person?
A: Professionally, I feel I am most productive between 8AM and 2PM and from 7PM to 10PM. Outside of work, I definitely like staying up late. I drink A LOT of coffee (we are talking around 10 cups a day).
Q: What is something that most people don’t know about you? Give us insight into the chief water bear.
A: This is a hard one because I am pretty much an open book. I am at a point in life where I can remodel/build anything in a house, rebuild a car, build websites, work with databases & APIs, or ya know… run a company – I hate the sounds of silence and the taste of failure, but I love learning lessons.
Q: Besides advertising… and working day and night, what are some of your other hobbies?
A: I think my favorite thing to do is eat dinner and go for a walk with my wife. That’s our time and we work really hard for that time together. We have a 2 hour window blocked off every day and each Friday night is our date night. I love working on cars, working with my hands, and fixing things around the house. I prefer not to sit still too long and need to stay busy all the time.
The Idea of Water Bear Marketing
Q: How did you get your start in the advertising world? Be honest, was it decades ago?
A: I feel like it was decades ago. I got my start in Yellow Page advertising, 2 hands and a foot worth of years ago. I joke that I have been in advertising longer than Google Analytics has existed.
Q: Why did you decide to start Water Bear Marketing?
A: There are a lot of reasons. I think two of the main ones were that I wanted our final products to be something you could put under the proverbial “microscope” and have a reporting dashboard that everyone can log into 24/7. Another was, I wanted to create a company that has the customers’ best interest in mind versus the bottom line, and to help smaller agencies help their clients.
Q: How do you define a water bear? What does it mean to work for Water Bear Marketing?
A: To me, a water bear is tough, never stops evolving as a person/company, extremely resilient, determined, and able to be put under a microscope (transparent results).
Water Bear Marketing Today
Q: Is there something Water Bear Marketing is doing that no one else is? If so, what?
A: I don’t know of another privately held advertising agency that offers as many products, as much proprietary technology, and a single reporting dashboard that everyone can log into 24/7, as we do. We really want our clients to win and generate maximum ROI… and we strive to easily prove it.
Q: What are your proudest accomplishments for Water Bear Marketing so far?
A: That’s a tough question, there have been a lot of proud moments here. I have a few that really stand out: 1. Seeing the look on our clients’ faces when we review campaign performance. I love exceeding their expectations. 2. I absolutely love writing bigger commission checks, compared to the previous month, for our reps and the companies in our PARA Program. 3. Last thing, our new reporting dashboard. I think it’s pretty fricking sweet. There were a lot of tears, late nights, frustration and adult words that made that thing come to life. It is always evolving and becoming more robust.
The Future Vision for the Company
Q: What makes you tick? What keeps you grinding away and remaining an active water bear?
A: What keeps me going is finding new products or services that complement our base of products, are beneficial to our customers, and that help drive better ROI. I think the last piece of the equation is that I really want to see everyone in our organization achieve their definition of success.
Q: What things are to come in the near future?
A: We are working on a really big upgrade to our algorithm that I think will be really fun. We are also rolling out some upgrades to our OrganicSearch product, SocialAds, and will continue to improve our reporting dashboard. We recently launched our new Partners Agencies Resellers Affiliates program (PARA program), and I can’t wait to see that grow. I look forward to working with agency partners to maximize their revenue and clients’ success by utilizing our experience, technology, and targeting capabilities.
Q: What is your long-term vision for Water Bear Marketing?
A: My long-term vision is to continue to find ways to help our clients get a better ROI with their advertising dollars and to have our water bears in every major city in the USA.
To Wrap it Up
The mid-year check in with Water Bear Marketing’s CEO, Nate Louis provided us with some insider information into the mind behind the idea man, the company’s success, and what’s to come for the organization. We are excited to be water bears and on this journey because it is always evolving, and as a company, we continue to grow and watch our customers flourish.
When asked if there was anything else he wanted to share, Nate added, “If you are unsure if you are getting the best return out of you advertising dollars, give one of our advertising consultants a call. We will gladly chat with you about your advertising goals and expectations. Your success is our success.”