Advertising Insights

Discover the latest marketing strategies, advertising tips, and industry trends from our team of experts.
Inbound vs. Outbound Marketing

Sep 4 2025

Inbound vs. Outbound Marketing | Is Outbound Marketing Still Relevant in the Digital Age?

By Water Bear Marketing
When it comes to digital advertising, the debate of inbound vs. outbound marketing continues to evolve. Small and medium-sized businesses ...
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Website's Ranking is Dropping

Aug 19 2025

Unpacking the Mystery: Why Your Website’s Ranking is Dropping

By Water Bear Marketing
If your website’s ranking is dropping, you’re probably trying to solve the mystery, and fast. A decline in search visibility ...
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Build Brand Awareness

Aug 5 2025

Creative Ways to Build Brand Awareness Without Breaking the Bank

By Water Bear Marketing
For any business, but especially small and medium-sized ones, building a recognizable brand is crucial to long term success. If ...
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July Digital Marketing Strategies

Jul 1 2025

Ignite Your Small Business Growth: 4th of July Digital Marketing Strategies

By Water Bear Marketing
The 4th of July isn’t just about fireworks and barbecues, it’s also a golden opportunity for small and medium-sized businesses ...
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Targeted Ads to Reach the Right Audience

May 20 2025

The Power of Personalization: How to Use Targeted Ads to Reach the Right Audience

By Water Bear Marketing
In today’s digital age, the key to successful marketing lies in delivering the right message to the right people at ...
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Crafting the Perfect Call to Action

Apr 3 2025

Crafting the Perfect Call to Action: Tips for Driving Engagement

By Water Bear Marketing
In digital marketing, a call to action (CTA) is one of the most essential tools for converting website visitors into ...
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Implementing Online Chat on Your Website

Feb 19 2025

Implementing Online Chat on Your Website: Tips for Small and Medium-Sized Businesses

By Water Bear Marketing
In today's fast-paced digital landscape, engaging with customers in real time can significantly influence your business's success. One effective way ...
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Marketing Trends to Watch

Jan 7 2025

Top Marketing Trends to Watch in 2025: What Small Businesses Need to Know

By Water Bear Marketing
As we step into 2025, the marketing landscape is poised for significant shifts. For small to medium-sized businesses, keeping an ...
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Approaches to Email Marketing

Sep 5 2024

Turning Over a New Leaf: Fresh Approaches to Email Marketing

By Water Bear Marketing
As the beginning of autumn starts to paint the world in vibrant hues, it's the perfect time for businesses to ...
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