The leaves are changing colors, pumpkins and mums are lining porches, the crisp air is setting in, and autumn scenery is starting to take over. Fall is here and with the changing of the season, comes new opportunities for your business to attract new customers. Autumn signals the beginning of the holiday shopping season, for many. It is one of the best times of the year for new sales and to draw in new customers to your business. As the leaves are falling, your sales shouldn’t be.
In this article, we will explore methods to attract new customers to ensure that your sales remain strong, even during the autumn season.
Ways to Attract New Customers to Your Business this Fall
Just because the leaves are falling, your sales shouldn’t be. In fact, autumn is a great time of the year for your business and brand to pick up speed. It doesn’t matter if you are a HVAC company or a flower shop, with the right marketing strategy, your business should remain strong throughout pumpkin spice and apple season.
Attracting new customers to your website is crucial for increasing sales. We are going to review some effective ways to help you attract more visitors and convert them into customers:
- Embrace Search Engine Optimization (SEO): SEO is focused on increasing a website’s ranking, based on what searches people do on specific search engines. By utilizing SEO you are more likely to be found by people who don’t click on paid search advertisements, and you are able to create a stronger connection, by providing them with important information that they are looking for. During the fall season, provide relevant information for the season and things people are looking for now. If you are a plumbing company write content around pipes freezing. If you are a HVAC company have information about preparing for the colder weather, heating tune-ups, and more. This will increase your website’s visibility in search engine results and drive organic traffic and help you build a more personal and current connection with the audience.
- Update Your Website: As we said above, when the leaves are falling, your sales shouldn’t be, and one of the most important ways to ensure that that doesn’t happen is to keep your website current and up to date. We have reviewed before, having a quality website is essential to converting visitors to customers. A company’s website should be a centerpiece of its digital marketing strategy and its overall brand. 38% of people will stop engaging with a website if the content or layout is unattractive. Add some fall into your website to embrace the season. You need to ensure your website loads quickly, readily provides viewers with information they need, is current and relevant, creates an interest, and tells them who your business is and what it can offer them.
- Leverage Social Media: Utilizing your business’s social media account to connect with your audience is a great way to reach people where they are already active. Social media is so important for your business, because with over 4 billion active social media users worldwide, accounting for around 60% of the total global population, social media platforms provide a massive audience for your business to connect with your customers, increase brand awareness, and generate new leads. Keep things current to the season and ask your followers to share things like their carved pumpkins and provide autumn themed content. This will humanize your brand and allows you to create real life connections and show authenticity. Just having your brand on social, isn’t enough. You need to connect with your followers and keep them in engaged, so your brand is always at the front of their minds.
- Offer Seasonal Incentives: Everyone loves a good deal, and you can attract new customers this season by offering them some. Provide incentives that catch the attention of potential customers. Offer exclusive discounts, limited-time promotions, etc. Create a sense of urgency and rarity to encourage customers to take action. These incentives not only attract new customers but also encourage existing ones to make repeat purchases. If you are a pool service company, think about offering discounts for pool closing services, or to customers who schedule a pool install for the following spring (early bird special). There is so much you can do in the fall, even if your business is not cold weather focused, to keep your sales from dropping.
As autumn starts to sets in, it’s the perfect time to focus on attracting new customers and keeping your sales strong. We have reviewed a few strategies to do so above. The key is to remember that when the leaves are falling, your sales shouldn’t be, and there are things you can do to ensure that doesn’t happen, and in fact bring in new sales.
At Water Bear Marketing we can help you come up with the best advertising strategy for this fall and beyond, to help you not only gain new customers, but to keep your current customers satisfied and coming back for more. Contact us today for a free advertising consultation.