Is your business looking to take it to the next level this spring? Search Engine Optimization (SEO) can help you stand out this spring. The foundation of all online marketing is search engine optimization (SEO). Billions of searches happen every day and as a business, you need to compete in the race for organic traffic. Be the one of the kind flower that blooms and stands out from all of the others with SEO and organic search.
Your customers are looking for you and the more you do to be found, the larger the return on your investment. 51 percent of all website traffic comes from organic search, and over 40 percent of revenue is captured by organic traffic. Organic search is based on the unpaid rankings in search results, where paid search is exactly that, in the paid rankings and advertisement sections of a search engine. With organic search, Search engine optimization (SEO) is used to optimize a website’s visibility or ranking.
Search engine optimization affects how visible a website or web page is on various search engines. SEO is focused on increasing a website’s ranking, based on what searches people do on specific search engines.
Here are some of the top reasons why your business needs SEO and organic search:
Primary Source of Website Traffic
Organic search is a massive part of most business’s website performance, as well as a crucial component of the buying funnel. SEO and organic search ultimately lead to users completing a conversion or engagement as they have found your business based on something they were directly searching for.
Being highly visible as a trusted resource by search engines works in a business’s favor. Quality SEO and a high-quality website can help take your business to the next level. SEO bridges a gap between how consumers see businesses and how businesses see their consumers. Good SEO will simplify industry jargon in order to capture organic traffic as people use the web on their own terms.
Keeping it Local
With the rise and growing domination of mobile traffic, local search has become a fundamental part of small and medium-sized businesses’ success.
Local SEO works by adding your geographic information to a search engine listing, which will allow it to be more easily found based on the customer’s location. Because smartphones know exactly where their users are at any given time, this has become crucial for marketing – especially if you’re a physical store and not a business that sells only online (Studio C5). Search Engine Optimization helps your business to be seen, where your customers are looking. Local SEO takes organic search to the next level by focusing on keywords and phrases that are related to your business location.
Build Trust and Credibility
The goal of SEO is to establish a strong foundation for an optimized website that is easily discoverable in search. SEO helps a business establish authority that will do more for a brand than most, if not all, other digital optimizations.
Establishing a business as an authority takes time, effort, and commitment, but also relies on offering a valuable, quality product or service that allows customers to trust a brand. Brands must be visible in the places people are searching for them for a valuable connection to be made. SEO enhances that visibility and lets potential customers find the answers, and the businesses providing those answers.
Enhanced User Experience
The goal of SEO is to drive better organic rankings and maximum visibility. Search engines have learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a key element to a website’s success. Customers know what they want and if they can’t find it, that’s a problem.
Once you have driven a potential customer to your website, your website should give users the information they are looking for in a few clicks, quickly and easily. Quality SEO incorporates a positive user experience, leveraging it to work in the business’s favor.
Water Bear Marketing’s goal is to help your business be seen, where your customers are looking. We build comprehensive SEO campaigns that address all key elements of SEO, including skillfully implemented content optimization, off your website SEO and linking, business citations and Google My Business listings.
We help you to be found where you may not know people are searching for you.
Search engines are continuously changing and updating their algorithms. At Water Bear Marketing, we are the experts for our clients, and use the latest search engine optimization recommendations to improve our clients’ chances of being found.
Water Bear Marketing’s Organic Search Engine Optimization allows you to stand out, literally. Our goal is to get you seen in as many places as possible.