We have all heard the saying, “Don’t judge a book by its cover”. When it comes to your business, your website is its “cover”, and people tend to do just that, make their decision if they are going to do business with you or not, based on it. Your brand’s website is one of its most important assets. Nowadays, if you don’t have website or if it is less than stellar, you are sure to lose business and not gain new customers. Don’t let your business’s website scare sales away. Attracting people to your website is important, but it’s only the beginning. Once they’ve arrived, you need to engage their interest, encourage them to explore your site, and ultimately, turn them into a customer. Is your website turning viewers into customers?
Did you know that if you website is not attractive to your ideal customer, it will likely turn them away?
Let’s face it, we live in a time where websites are basically a must have for businesses. If you don’t have one, you likely lose a large chunk of potential customers, and ultimately sales. We know that it’s the spooky season, but that doesn’t mean your website should be scaring people away, in fact, your website should be the thing that encourages viewers to turn into customers. We have reviewed before a few of the items that are the most important things to include on your website, have you embraced them?
We aren’t just pressing on the importance of your website because we are a marketing agency, it really is just as important as your choice of treats that you pass out this Halloween, and, as we said above, it isn’t just about having one, what your website looks like and includes is really what makes the difference. 38% of people will stop engaging with your website if it contains unappealing content and an unattractive layout, meaning it is vital to get it right (Adobe). Your website must be designed with the goal of turning viewers into customers. It serves as a virtual storefront, representing your brand and enticing potential customers to engage with your products or services, meaning it is really, really, we will say it one more time to prove our point, really, important.
Is your website turning viewers into customers?
Too often, when we meet with a business, we hear the standard, “We already have a website, we don’t need your help”. When we ask, “Is your website turning viewers into customers?”, majority of businesses don’t actually know the answer. The truth is, many businesses just assume that their website is working for them, without actually doing the research and knowing.
If your website has some of the website no-nos we have reviewed before, or doesn’t include some key things that people are looking for, odds are, you are losing business. Things like your business’s contact information and hours, a clear description of who you are and what you do, reviews and testimonials, images, and more are key to having a website that turns viewers into customers.
Your website should be a one-stop place where people searching for the products and services that they need and you offer, can be found. There are some things you can do to see just how effective your current website actually is.
- Look at your competitions’ websites. See if your website embraces the same types of industry words and phrases. Is it up to par?
- Review your website traffic. Review the analytics around your website to better understand what pages are losing your audience’s interest and being viewed less and less or have high bounce rates.
- Check out your website on mobile. Mobile accounts for nearly 2 of every 3 minutes spent online. If your website is not optimized for mobile, it’s time to refresh your website.
- Ask your customers what they think. One of the best ways to know if your website is going to turn viewers into customers, is to ask your customers what they think. If they weren’t currently a customer, would they be, based solely on your website?
If you think that there is more you can do to make your website turn viewers into customers, you should do it. This may be the season for frightening things, but your website should not be one of them.
If you are in need of a website update or a new website, Water Bear Marketing can help. We strive to make you stand out. We build websites that are optimized for advertising, lead generation, and sales. We build all websites customized to our clients’ needs. Water Bear Marketing is an expert at developing new websites or bringing old websites up to the latest industry standards.
Request a free consultation today to learn more about how we will help design your organization’s entryway.