Autumn is in the air, can you feel it? This is the season to take in the pumpkins, Halloween decorations, and falling leaves… but it can also be the perfect time for your business to gain new customers with your digital marketing efforts. As the weather becomes cooler and people start to shop for the holidays ahead, they spend more and more time online, making it a great opportunity to acquire new customers and attention for your brand.
What is Digital Marketing?
Digital marketing, also called online marketing, involves the promotion of products or brands via one or more form of electronic media. Advertising mediums that might be used for digital marketing include websites, banner ads, social media, mobile devices, search engines, online video, electronic billboards, and other similar channels.
Digital marketing is generally more cost effective than other forms of marketing and provides results much faster, as the consumer can immediately make a purchase in just a few clicks. When using digital marketing, it’s easy to track and measure results and make changes as needed. Digital marketing allows for a much larger reach than most traditional marketing forms. A business can easily and cost effectively be found globally, when using digital methods. With digital marketing the audience can be highly targeted, something that is next to impossible to do with other advertising methods.
How can you Create New Customers with Your Digital Marketing Efforts this Fall?
The key to having a successful digital marketing campaign is realizing that using more than one form of advertising will help you attract the most customers. Simply relying on just paid search is likely not the answer. A combination of things is typically your best bet. Just like seeing the disappointed look on kids’ faces when they go to reach in your trick-or-treat bowl and realize there is only one option for them to choose, your marketing will be more successful with multiple approaches.
Let’s review some of the best ways you can create a web of new customers with your digital marketing efforts this season and beyond:
- Embrace Your Website: As we have reviewed before, having a quality website is essential to converting visitors to customers. A company’s website should be a centerpiece of its digital marketing strategy. 38% of people will stop engaging with a website if the content or layout is unattractive. Not to mention, if your website is not optimized for mobile, you are hurting your chances of gaining new customers. Mobile accounts for nearly 2 of every 3 minutes spent online. You need to ensure your website loads quickly, readily provides viewers with information they need, is current and relevant, and creates an interest.
- Utilize SEO: 51% of all website traffic comes from organic search and SEO, and over 40% of revenue is captured by organic traffic. Search engine optimization affects how visible a website or web page is on various search engines. SEO is focused on increasing a website’s ranking, based on what searches people do on specific search engines. By utilizing SEO you are more likely to be found by people who don’t click on paid search advertisements, and you are able to create a stronger connection, by providing them with important information that they are looking for.
- Use Paid Search: Nowadays it seems as if you are not using paid search, you are the abnormality. As a business, paid search is one of the best ways to reach people who are looking to solve a problem (products or services they are need of). With paid search, as they are searching, your business can come up and be their solution. Keep in mind, having effective paid search ads and search terms are extremely important to ensure you have a successful paid search campaign. Just being in the results as many times as possible is not the best practice. It will cost you money on irrelevant clicks and make your brand more of “white noise”. Better creative messages improve ad relevance and drive more qualified clicks from your search ads (Google).
- Keep it Hybrid: Just because you are trying to create new customers with your digital marketing efforts, doesn’t mean that you shouldn’t also still be trying to reach them with out of home advertising. Out-of-home advertising (OOH) allows you to stand out, by being seen outside of the home while combining with your digital marketing efforts. Studies have found that consumers are 48% more likely to interact with a digital ad after being exposed to an OOH ad first. Out-of-home advertising is hard for consumers to avoid. Nielsen and the OAAA found that nearly 50% of surveyed adults had conducted an online search after first seeing the object of their search in an OOH ad. They also found that more than 40% of people searched for a brand online after seeing an OOH ad and 74% who visited a business after seeing an OOH ad made a purchase (OAAA).
Spider webs shouldn’t be the only types of webs that intrigue you this season, by embracing multiple advertising methods, you can create a web of new customers with your digital marketing efforts. We have only reviewed a few methods, that if combined, are typically successful, you can also incorporate online videos, banner ads, chat, and more.
At Water Bear Marketing we can help you come up with the best advertising strategy to help you not only gain new customers, but to keep your current customers satisfied and coming back for more. Contact us today for a free consultation.