Did you know that most brand engagement happens at the local level? How many times have you completed a search and said “… near me”? Nearly 50% of all Google searches are by people looking for local businesses and information. 97% of people learn more about a local company online than any other medium. If those two statistics alone don’t prove why local marketing and landing pages matter, keep reading to learn more.
Why Local Marketing and Landing Pages Matter
You do not have to have the biggest marketing budget to be the most flourishing business, you just need to know where to spend your budget and how to effectively get in front of the right audience. By focusing on local marketing and having local landing pages, you can ensure your business is found by your ideal audience and those looking for you.
If your business serves a local audience, has several locations, and/or has brick and mortar locations, local marketing and landing pages are a must. Let’s break this down a little further.
What is Local Marketing?
While it may seem self-explanatory, it’s important to understand what local marketing is, so you can really adopt and embrace the concept. Local marketing is sometimes referred to as local store marketing or neighborhood marketing. It is a marketing strategy that specifically targets consumers within a certain radius of the physical location(s) of a business, rather than mass market.
Local marketing allows a brand to point their marketing efforts to a select audience. If you have at least one brick and mortar business location (this applies to both local businesses and chains) or serve a specific service area(s), local marketing is extremely effective. This type of marketing allows you to connect to your audience and be seen as not only a solution to their problem, but as a part of the community as well.
What are Local Landing Pages?
If you have multiple locations, connecting to your local audience by having local landing pages, is a must. Local landing pages help to draw your customers in by allowing you to connect with them on a different level. By addressing local favorites, locations, and terms, you show your audience that you are one of them. Consumers are looking for you locally, typically on the go, and a local landing page can be the hub for all local marketing and SEO efforts (Marketing Land).
Local landing pages help consumers find your nearest location when they’re visiting your website, and they inform search engines about the unique characteristics about that location, helping them to be found and have accurate information. As a business, local landing pages allow you to connect specifically to the local audience. Local landing pages are just that, designed for the local audience and a place for them to find all of the information needed (hours, location, special offers, team, etc.) about your business, in the location they are searching.
Adapting Local Marketing and Landing Pages
There are several things that you can do to ensure you are being found by your local audience and providing them with the information they are looking for. As we said above, you don’t need the largest marketing budget to adapt a local marketing strategy and be successful with it. Below are a few things you can do to hone in your local marketing efforts.
- Claim and maintain your Google Business Profile for all locations served.
- Implement local search engine optimization (SEO).
- Create and embrace local landing pages for all locations.
- Ask for and share reviews and ratings from your customers.
- Invest in local paid search engine marketing and social media marketing efforts.
- Advertise to customers with out-of-home advertising methods that will catch them on the go.
- Ensure you have a mobile-friendly website.
- Be an active part of your community and share experiences and highlights on your social media channels.
At Water Bear Marketing we are local marketing and landing page experts. We are innovators, we are scrappy, we work for the small and medium-sized businesses who built their business out of dreams and elbow grease. We know how hard our clients work to build their business, make payroll every month, wear multiple hats, learn new things on the fly, go above and beyond, fail and succeed, were or are sleep deprived, probably started with more sweat than equity, and take pride in their work. We understand. We are invested in your success and we have a team that truly cares about helping you succeed.
We help our customers get a return on their online advertising dollars and prove the results. Our team has managed thousands of online marketing campaigns for retail, industrial, and commercial businesses, such as agencies, law firms, medical and dental practices, non-profits, home service-based businesses, schools, B2B focused businesses, manufacturers, and more. As our advertisers grow and expand into new markets, we will help you.
Contact us to get started with a free consultation today.