In today’s world, filled with technology and continuous changes, businesses are constantly seeking innovative ways to captivate their target audience and turn clicks into meaningful conversions. One tool that consistently proves its efficiency, is video. Video marketing stands out as a powerful catalyst in influencing the buyer’s journey from the initial point of contact to the ultimate conversion. We are going to review further the power of video marketing in driving sales, and why it is a “must have” for your marketing and advertising efforts.
The Power of Video Marketing in Driving Sales
If you haven’t started video marketing yet, what’s stopping you? Embracing video marketing can be a game changer for your business. A recent study shows that as many as 91% of consumers want to see more online video content from brands, with 96% of marketers saying that video is an ‘important part’ of their marketing strategy. Also, 89% of people say that watching a video has convinced them to buy a product or service (Wyzowl). If that doesn’t convince you to embrace this powerful marketing tool, maybe the below will.
Creating Awareness: Grabbing Attention in a Crowded Space
The initial step in the buyer’s journey is creating awareness, and video content can really capture attention for your brand. As we said above, 91% of consumers want to see more video content from businesses, showcasing the rising demand for visual engagement. Whether it’s a captivating product teaser or an informative brand introduction, video stands out in the digital noise, making it an essential tool for businesses to leave a lasting impression.
Building Interest: The Engagement Factor
When it comes to the power of video marketing in driving sales, it starts with engagement. Video excels at evoking emotions and building interest, making it an ideal medium for the consideration stage of the buyer’s journey. Also, mentioned above, 89% of people say they’ve been convinced to buy a product or service by watching a brand’s video (Wyzowl). That’s a whole lot of people! By telling a compelling story or offering in-depth insights, businesses can foster a sense of connection and interest, nurturing leads toward the next phase of the journey.
Evaluating Options: Educating and Informing
As potential customers delve deeper into the decision making process, video content becomes a valuable tool for educating and informing. A study by Google found that 68% of YouTube users watched YouTube to help make a purchase decision. Product demonstration videos, explainer videos, and how-to guides play a pivotal role in showcasing value and functionality, aiding prospects in their evaluation of available options. Not to mention, video allows you to get back to focusing on your business while the video answers FAQs and other items that take you away from what you do best, getting your business more business.
Converting Leads: Video’s Impact on Sales
The conversion stage is where video truly shines in influencing purchase decisions. This is the stage where video marketing really drives sales. Several studies have found that, businesses using video in their marketing see a much higher qualified lead generation than other forms of advertising. Whether it’s through personalized video messages, product tutorials, or customer testimonials, video content serves as a persuasive force, guiding leads towards making the crucial decision to convert.
From Clicks to Conversions
When it comes to clicks to conversions with video marketing, it’s not just simply about having video, you also need to nurture your video marketing campaigns. The power of video marketing in driving sales is directly impacted by the videos you have. Are they mobile friendly? Do they speak to your audience? To fine-tune video marketing strategies, businesses must leverage analytics and refine their approach to continually improve the effectiveness of their video content.
As the above statistics underscore, video content is not just a trend; it’s a necessity. By strategically implementing video at each stage of the buyer’s journey, businesses can create a compelling narrative, build trust, and ultimately drive sales in the dynamic landscape of digital marketing.
When it comes to meeting your online video needs with precision and expertise, Water Bear Marketing can help. With Water Bear Marketing’s OnlineVideo, you are able to get in front of people, leveraging a commercial that can be linked back to your website or landing page, to over 70% of adults who are on mobile, desktop, or tablet devices. We eliminate wasted ad impressions by leveraging our technology and proprietary targeting products.
Elevate your brand’s online presence and drive tangible results by reaching out to Water Bear Marketing for a free advertising consultation today.
