Optimizing your advertising on the Internet with digital marketing is the most effective way to reach your target audience, drive directed traffic to your website, generate quality leads, and ultimately, close sales. To create a digital marketing strategy that will lead to business growth, you must be in the driver’s seat of your business’s online advertising plan and approach. You need to direct traffic and drive sales for your business with digital marketing.
Regardless the size of your business, having a profound understanding of what happens when you implement your digital marketing strategy is critical to making better decisions that will yield positive results. When deciding on a digital marketing approach you should consider how much money should be spent on digital marketing, which strategies will provide the best ROI, and which online channels will help guide in high-quality leads and reach your target audience. Being where your ideal audience is, is key to all marketing, but especially important when it comes to digital marketing.
Being the traffic director of your digital marketing strategy will help you direct traffic and drive sales for your business with digital marketing. Here are a few things you can do to increase sales now:
Create relevant content
The key to making content work for your business, in terms of gaining the awareness, leads, and sales you want, is to make sure that you’re adding value for your audience. This means that the topics you write about and tips you put forth are actionable and consumed by your target audience (Entrepreneur).
Create content about topics that are being searched for and are current and provide facts and information that is useful. Make your business stand out by embracing your brand, while leading the audience in the right direction.
Practice social media marketing
Having a business presence on social media networks is a no-brainer. Consumers today are more socially aware than ever before. They consciously search for brands with social values that are in line with theirs, while avoiding those which aren’t. 88% of consumers want to support brands that have social causes aligned with their product/services (Forbes). If your brand is not socially conscious and active on social media, you could hit a dead end.
Social media marketing allows you to narrow down to specific demographics, test multiple messages, and collect data to see what works best. Perhaps most important, social media marketing allows you to have a 2-way conversation with your customers and build a stronger connection.
Embrace video advertising
Video marketing is not a new trend and continues to grow in value across the digital marketing universe. With the pricing for online video ads being less than 1/2 of what it is, per rating point, with traditional television advertising, you will get a good ROI with your advertising dollars. Videos are a quick, easy, and an entertaining way for you to reach viewers who you may not have captivated with other forms of marketing. 65% of your audience are visual learners and video marketing gives you the opportunity to grab their attention and turn them into customers, where other forms of marketing may not.
According to a report from HubSpot Research, more than 50% of consumers want to see videos from brands. This is more than any other type of content. Videos on landing pages are capable of increasing conversion rates by over 80%, and 80% of users recall a video ad they have seen online in the past month. 90% of customers also say videos help them make buying decisions (HubSpot).
Directing a great digital marketing strategy, instead of just a good one, shouldn’t be just about you spending a lot of money, it’s about creating and driving a plan to show the actual problem your business solves. In other words, you’re selling the solution for a clear problem and can show how you are able to do that and what makes you stand out from your competition.
People buy from people, not companies. Therefore, being authentic with your approach and steering clear from just making a transactional sale will help you in the long-term. Use the power of digital marketing to create awareness that will help you connect to your audience and create a following, which will ultimately lead to sales and repeat customers. By staying active and aware you can direct traffic and drive sales for your business with digital marketing.
At Water Bear Marketing™ we have over a decade of experience in the digital marketing world. We believe that in today’s world, there is no room for guessing with your advertising dollars. We help our customers get a return on their online advertising dollars and prove the results with our reporting. We separate ourselves from our competitors by leveraging proprietary technology that gets smarter over time and tracks phone calls (includes call recording), emails, and website submissions.