As the holiday season approaches, businesses are gearing up for one of the most critical times of the year. With Thanksgiving just around the corner and Christmas following closely, it’s an opportune moment to refine your marketing strategies, especially when it comes to video advertising. This article will explore what this form of marketing entails and current trends in video advertising.
Understanding Online Video Advertising
Online video advertising is a dynamic and engaging form of digital marketing that involves creating and sharing videos to promote a brand, product, or service. Unlike traditional advertising methods, video ads are distributed through various online platforms such as social media, websites, and streaming services.
As we have reviewed before, the power of video marketing in driving sales cannot be understated. A recent study shows that as many as 91% of consumers want to see more online video content from brands. Also, 89% of people say that watching a video has convinced them to buy a product or service (Wyzowl). With the rise of digital media consumption, online video advertising has become a crucial component of any marketing strategy, offering brands the opportunity to connect with audiences in a visually compelling and emotionally resonant way.
Trends in Video Advertising for the Holiday Season
As we head into the holiday season, several key trends are shaping the landscape of video advertising. Staying ahead of these trends can help your brand stand out during this competitive time of year. Some of these video advertising trends include:
- Shoppable Videos: Shoppable videos are transforming the way consumers interact with advertisements. These videos allow viewers to click on products featured in the video and make a purchase directly, creating a seamless shopping experience. For example, a holiday themed video showcasing festive outfits or home décor can include links to buy those items instantly. This trend is especially potent during the holiday season when consumers are actively seeking gifts and holiday essentials.
- Personalized Video Content: When it comes to trends in video advertising, personalization is more than just a buzzword; it’s a strategy that yields results. This holiday season, expect to see more brands leveraging data to create personalized video content tailored to individual viewers’ preferences and shopping behaviors. By addressing viewers by name, or showcasing products they have previously shown interest in, brands can create a more intimate and effective advertising experience.
- Short-Form Videos: With the popularity of platforms like TikTok and Instagram Reels, short-form video content has become a powerful tool for advertisers. These bite sized videos are perfect for capturing attention quickly and delivering concise, impactful messages. During the busy holiday season, short-form videos can be used to highlight special promotions, holiday greetings, or quick gift guides, making them ideal for capturing the fast paced nature of holiday shopping.
- Live Streaming and Real Time Engagement: Live streaming has gained significant traction as a means of connecting with audiences in real time. Brands are using live streams to showcase holiday product launches, behind-the-scenes looks at holiday preparations, and interactive Q&A sessions. This trend allows for immediate engagement and fosters a sense of community among viewers, which can be particularly powerful during the holiday season when people are seeking connection and celebration.
- Website Videos: Website videos are an excellent way to enhance your online presence and engage visitors on your site. During the holiday season, consider incorporating festive themed videos on your homepage or product pages to capture the holiday spirit and promote special deals. These videos can help convey your brand’s holiday message and encourage visitors to explore your offerings further.
As the holiday season approaches, it’s crucial to adapt to the latest trends in video advertising to capture your audience’s attention and drive engagement. Whether it’s creating shoppable videos, personalized content, or leveraging the power of live streaming and website videos, staying ahead of the curve can make all the difference.
At Water Bear Marketing, we specialize in crafting compelling video advertising campaigns that resonate with your target audience. Our team of experts is dedicated to helping you navigate the ever evolving digital landscape and achieve your marketing goals. Contact Water Bear Marketing today for a free advertising consultation and ensure a successful and joyous holiday season for your brand.
