If you own a local business, managing your business listings is no longer a “nice to have” it has quickly become a necessity. Odds are that you are probably already familiar with business listing management and understand the value; however, do you fully utilize the reach that business listings provide your business? Business listing management ensures your current customers find your business and your potential customers can discover you.
82% of mobile shoppers use their phones to conduct “near me” searches (Search Engine Land) and 80% of local searches result in conversions. Talk about a big game of Hide and Seek, this is one time that you want to be the first player found. In fact, you will jump out from behind the tree to say, “Hey! I am over here!”.
These facts prove that not only does business listing management increase traffic to your website, it increases foot traffic to your business. Google found that 50% of consumers who conduct a local search on their mobile phone visit a store within a day. Businesses that optimize their listings have the upper hand when it comes to capturing sales that originate from local searches (G2).
Claiming and managing your local business listings helps you to improve brand awareness and reputation. While business listing management is important for claiming your business on websites and directories, to make it more likely a customer will find you; it is also extremely valuable for managing and responding to reviews about your business. 88% of buyers are influenced in their buying decision by reviews (Zendesk). Let your customers do the selling for you.
With the right business listing management tools, you can request, gather, and respond to reviews all in one place. Reviews are especially important when it comes to local business listings, because for “near me” searches, a star rating increase of just 0.1 could grow the conversion rates of a business location by 25% (Uberall). You read that correctly, a slight increase in your business rating could grow your sales by over a quarter.
Reviews are a give and take between you and your customers. Customers who provide you feedback, expect the same in return. They want to hear from you; good, bad, or indifferent, to know that you are listening. The customer who initiated the conversation is not the only one looking for your response, your future customers are reading the reviews and your replies with just as much weight. Uberall found that a 30% review reply rate wins more customers (Franchising.com).
Business listing management lets you do just that, manage your business online and ensure you are getting in front of your customers and future customers. Water Bear Marketing offers a Business Listing Management solution that is an all in one tool, where you can manage all of your business listing locations on up to 44 different directories, such as: Google my Business, Facebook, Yelp, and Merchant Circle. We help you stay in control of your business listings and manage and acquire reviews all in one place.
Our Water Bear Marketing Business Listing Management solution encompasses all key elements of managing your local listings, including: managing your business listings on up to 44 different directories, replying to user’s comments through our dashboard, requesting customer reviews via email or text message, and providing you with a widget to add to your website so users can see your reviews.
To learn more about business listing management with Water Bear Marketing, contact us today. This is one game of Hide and Seek that you should not want to win, let us help you be the first player found among the many.