Have you Sliced Your Pie Right? | Planning for Digital Marketing
The hardest decision, when it comes to pie, isn’t what kind to eat (okay, that is kind of difficult, but they are all delicious), it’s what size of a piece you should take. The same is true with your marketing budget. You know you want and need one, but how you slice it up is the hard part. How much of your marketing budget should be used for digital marketing?