Retargeting Strategies to Kickstart Your Marketing Goals in the New Year
By Water Bear Marketing
The start of a new year brings fresh opportunities for growth, and for small and medium-sized businesses, it’s the perfect ...
Before the Ball Drops: 5 Marketing Metrics to Review Before Year End
By Water Bear Marketing
As 2025 comes to a close and businesses prepare to ring in the New Year, it’s the perfect time to ...
How to Use Marketing Automation to Nurture Holiday Leads into Loyal Customers
By Water Bear Marketing
The holiday season is a magical time; twinkling lights, peppermint mochas, and a rush of new leads pouring into your ...
Why Meta Descriptions and Alt Tags Are Crucial for Your Small Business SEO Strategy
By Water Bear Marketing
As the holiday season kicks into high gear and shoppers flood the internet in search of the perfect gifts and ...
Don’t Let Your Marketing Go Cold: Keeping Customers Engaged Through the Holidays
By Water Bear Marketing
As Thanksgiving approaches and inboxes fill with promotions, messages of gratitude, and seasonal chaos, it’s more important than ever to ...
Boo! 5 Frightening SEO Mistakes Small Businesses Still Make
By Water Bear Marketing
It’s spooky season, and while ghosts, ghouls, and goblins are out in full force, there’s something even scarier haunting small ...
Why October Is the Perfect Month to Audit Your Website for the Holidays
By Water Bear Marketing
The pumpkins are out, the leaves are falling, and Q4 is officially in full swing. For small and medium-sized businesses, ...
The Fall of Inaccurate Data: How to Correctly Measure Marketing Success
By Water Bear Marketing
As the leaves begin to change and the air turns crisp, it's the perfect time for small and medium-sized businesses ...
Inbound vs. Outbound Marketing | Is Outbound Marketing Still Relevant in the Digital Age?
By Water Bear Marketing
When it comes to digital advertising, the debate of inbound vs. outbound marketing continues to evolve. Small and medium-sized businesses ...
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