Advertising Insights

Discover the latest marketing strategies, advertising tips, and industry trends from our team of experts.
Tips for Communicating With Your Ideal Audience

Tips for Communicating With Your Ideal Audience

You have likely heard the saying before, “communication is key”, and that couldn’t be more true. When it comes to ...
How Does Paid Search Work?

How Does Paid Search Work?

You have heard about paid search before, likely use it yourself as a customer, and as a business, if you ...
Engage your Customers this Summer

How to Engage your Customers this Summer

Summer is right around the corner, and for businesses, that usually means that you may encounter, what is known as, ...
PARA Program

Water Bear Marketing PARA Program | Help Your Client’s Business Get More Business

At Water Bear Marketing, we believe that in today’s world, there is no room for guessing with you or your ...
local marketing

Why Local Marketing and Landing Pages Matter

Did you know that most brand engagement happens at the local level? How many times have you completed a search ...
Make Your Banner Ads Stand Out

How to Make Your Banner Ads Stand Out

Banner advertising is one of the most traditional forms of digital advertising; however, it is also one of the easiest ...
What is Marketing?

What is Marketing? | A Deep Dive

We talk about marketing all the time and how important it is for a business, but have you ever really ...
Should Your Rebrand Your Company

Should you Rebrand Your Company? | What is the Purpose?

We have all seen it before, a company has changed their name, symbol, logo, design, entire concept, or something else; ...
How Much can Videos Really Help Your Brand?

How Much can Videos Really Help Your Brand?

We can say this over and over again and then continue to say it; videos are the marketing trend of ...
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