Valentine’s Day is all about connection, and your business leads deserve the same kind of care. You’ve already put in the work to capture attention, through ads, events, your website, or campaigns, but now comes the real challenge: deciding what to do with gathered leads. Too often, businesses let leads sit untouched, and by the time they reach out, the spark has faded. The truth is, those names and email addresses represent opportunities to build lasting relationships, not just quick sales.
What to do With Gathered Leads
Before you can turn leads into loyal customers, you need a clear plan. The most successful businesses treat leads like a relationship journey, starting with a warm introduction, building trust over time, and finding ways to keep the connection strong. If you’re not sure where to start, here are some of the best ways to show your leads a little love this February and beyond.
Don’t Let Leads Languish
One of the most common mistakes businesses make is collecting leads and doing nothing with them. Leads are most responsive when they’re fresh, waiting too long to follow up is like forgetting to call after a first date. Instead, act quickly. Send a welcome email, acknowledge their interest, and begin laying the foundation of trust. The sooner you start, the stronger the connection becomes.
Create a Follow Up Workflow
To really show your leads some love, create an automated workflow that nurtures them step by step. This could start with a warm “thank you” message, followed by a series of helpful resources, product spotlights, or special offers. When planning what to do with gathered leads, think about guiding them through the customer journey, moving from awareness, to interest, to decision. A steady, well timed sequence ensures no lead is left wondering why they haven’t heard from you.
Segment Your Leads for Better Results
Not all leads are alike, so don’t treat them as if they are. Segmenting your leads allows you to personalize your messaging and deliver content that resonates with each group. For example, a new lead might need an introductory series, while a returning customer may respond better to loyalty discounts. Knowing what to do with gathered leads means recognizing their differences and speaking to them in ways that feel personal and relevant.
Retargeting: Rekindle the Spark
Sometimes, leads drift away without converting. That’s where retargeting comes in. By using ads that follow them across the web or sending reminder emails, you can reignite interest and bring them back into your funnel. Think of retargeting as the thoughtful reminder bouquet, it shows you’re still interested and keeps your brand top of mind.
Build Long Term Loyalty
The end goal isn’t just a single purchase, it’s a lasting relationship. Once a lead converts, continue nurturing them with content, updates, and special offers. Showing appreciation long after the initial sale ensures customers feel valued, increasing retention and lifetime value.
Turn Leads into Lasting Relationships
This Valentine’s season, don’t let your leads slip away. When you understand what to do with gathered leads, you can nurture them into long term relationships that bring consistent value to your business. At Water Bear Marketing, we help you make that happen.
With Water Bear Marketing’s Advertising With Intelligence® technology, you have everything you need to design follow up workflows and segmentation strategies that keep your leads engaged. Our Hydrate product is also the perfect tool to make it happen, giving you the power to streamline and optimize your lead nurturing process. And with our proprietary retargeting products and free advertising consultations, we make it easy to build connections that last.
Water Bear Marketing helps your business get more business… now that’s true love.
