PLEASE READ THESE 5 SIMPLE INSTRUCTIONS BEFORE USING WATER BEAR MARKETING'S LOGOS OR FONTS
					- Please Make Sure You Have Selected And Download The Full-Size Image. DO NOT Download The Thumbnail And Stretch The Image.
 - If You Need A Specific Size Image Or A Variation Of Our Standard Logos, DO NOT Attempt To Create One On Your Own Without Written Consent.
 - To Use Our Logo In Printed Materials, Please Reach Out For Approval And to Get The Appropriate Print Quality Images.
 - DO NOT Attempt To Change Or Alter Any Of Water Bear Marketing's Colors Without Written Consent.
 - If You Have Any Questions Or Concerns, Please Reach Out To Our Customer Service Department CustomerService@WaterBearMarketing.com. We, Will, Make Accommodations For Custom Requests.
 
WATER BEAR MARKETING'S BRAND AND STYLE GUIDE
Primary Company Colors
WBM ORANGE | 
WBM BLUE | 
WBM GREY | 
|||||
| PANTONE: | 715 C | PANTONE: | 285 C | PANTONE: | 430 C | ||
| CMYK: | 0.54.94.0 | CMYK: | 91.53.0.0 | CMYK: | 55.41.38.5 | ||
| RGB: | 247.147.43 | RGB: | 0.115.206 | RGB: | 123.134.140 | ||
| HEX: | #F78D2B | HEX: | #0071CE | HEX: | #7B868C | 
Primary Company Fonts
Couture- "WATER BEAR" Logo Text
Kayak Sans - "advertising with intelligence" tag line Text
How to Install a Font on Your PC
*We are Pretty Confident That Mac People Are Used to Installing Fonts on Their Devices
- Follow instructions to download the fonts
 - Find where the file was downloaded to your computer
 - Unzip/Extract the file. (right-click usually works)
 - Open the new unzipped file
 - Right-click on the individual font types and click install
 - Fonts and font styles should now be available
 
PRIMARY LOGO
					ALTERNATIVE LOGO
					PRODUCT LOGOS
					WebsiteDesign
					PaidSearch
					OrganicSearch
					BannerAds
					OnlineVideo
					SocialAds
					Chat
					Hydrate
Out of Home
OfflineTracking
TARGETING LOGOS
					GeoDemo
					GeoIntention
					
