Brand Identity Archives

Do you Know who your Ideal Customer is? | Identifying your Ideal Customer

August 17, 2021 by Water Bear Marketing

Identifying your ideal customer will help your business to succeed. Not everyone is going to be your biggest fan, and that’s okay, speak to the people you want to reach and make them fans.

Is Your Brand as Unique as a Snowflake? | Value of Branding

December 14, 2020December 14, 2020 by Water Bear Marketing

Your brand should be uniquely you, and as unique as a snowflake, if you want to stand out this winter. Branding is the key component to setting your business apart from your competition.