Do you organize your organization? You may be a good fit. Campaign Consultants have a lot on their plates and need to stay organized to ensure we exceed all clients' expectations. In this role, you should be driven by watching clients grow and excel in their business.

Important Stuff:

Job Type: Full-time

Income: Salary + Monthly Bonus

Experience: 1 to 3+ years in the advertising industry or equal post-secondary education.

Location: Remote – United States

Please note: Water Bear Marketing is an evolving company. We are looking for people who are willing to grow and change with us and improve processes within the organization. We want people who want to help make our company better. If you aren't able to adjust and think outside of the box, this is probably not the company for you.

Certifications: Remain current with certifications such as Google Ads: Search, Video, Display, Google Shopping, Apps. Google My Business, Google Analytics, and Bing certifications.

Initial Responsibilities:

• Client Setup
  • Setup new clients on different advertising platforms, reporting dashboard, and any other resources required, following Water Bear Marketing’s best practices and in the designated time frame for the launch.
  • Request ads to be designed by the creative team, and review and communicate any errors or updates needed.
  • Effectively communicate, through each stage of the setup process, with appropriate Water Bear Marketing team members and clients about the status of new campaigns.
  • Ensure client campaigns start on time and verify that Water Bear Marketing tracking is working properly.
• Campaign Management
  • Work independently to ensure the success of all client campaigns assigned to you.
  • Conduct regular (daily/weekly) campaign performance reviews on accounts assigned, and make changes as needed to improve performance. Ensure tracking functionality is working correctly, and if there are issues, work to have them resolved.
  • Regularly ensure client campaign ad spend is pacing properly and adjust as needed.
  • Consistently (daily/weekly/monthly) ensure we are reaching or exceeding client expected campaign results, as defined prior to launch.
  • Request ads to be designed by the creative team, and review and communicate any errors or updates needed.
  • Create and or update text ads & ad extensions for Google & Bing.
  • Make requests to the website development team to update client websites and check for errors when they are completed.
  • Troubleshoot performance issues using our best practices and work with internal and external stakeholders, as needed, to resolve timely.
• Communication
  • Send updates, at key review points, to clients or PARA partners, on the performance of the advertising campaign and copy their Advertising Consultant
    • Include key statistics, recorded calls and/or form submissions, and our blog articles or other items relevant to the client or those in the PARA Program
  • Give suggestions for how to improve client campaigns; including new products to focus on, keyword adjustments, blog topics, and more.
  • Provide updates at weekly meetings about areas of opportunity or improvements for clients, consistent trends, products, and other items.
• Identify and Assist with Upsell  and Cross-Selling Opportunities
  • Understand the client, their expectations, their ideal audience, their needs and wants, and identify marketing and advertising opportunities based on that information.
  • Assist Advertising Consultants, those in the PARA Program, or directly upsell and/or cross-sell clients when there is a need to help improve their advertising campaign.
  • When upselling a client, reset expectations and goals as defined in the marketing goals section of the reporting dashboard.
• Develop Future Campaign Consultant Role
  • For processes that you own, create and modify SOP’s that can be shared with future Campaign Consultants.
  • Continuously update your SOPs and processes, as adjustments are needed (i.e. changes to platforms, products, etc.).
  • Consistently look for new areas of opportunity and efficiencies and work with the Water Bear Marketing team to implement new processes, changes, etc. to streamline your workflow.